Segmentation Essay Example | Topics and Well Written Essays - 250 words

Segmentation - Essay Example The alternate subgroup requires packaging services for their shipping items. The items are usually large or fragile, and they require expert packaging services to clear them from any liability. Shipping customers are mostly those buying or selling items through the internet. Those who require packaging, additionally, most likely are too busy to spare some time and would rather pay for the packaging service. The Mail Box customer segment involves those customers who require Private Mail Boxes. This need for Private Mail Boxes can be brought about by different reasons. They include legality issues, convenience of location, hours of operation, amongst others. Mail Box Customers also prioritize convenience over most other things. Mail Box shipping station services use real street addresses and deliver and pick up mails right at the customer’s doorstep as opposed to the Post Office. Additionally, those who move around a lot are offered a permanent mail address at the shipping stations to avoid the loss of their mails. This customer segment involves customers who require a fax transmittal service, for receiving or sending a fax but do not own or are unable to access a fax machine to meet their service requirement. This segment maintains a stable demand for fax transmittal services even with the advent and development of the email