Analysis and Evaluation of Tridents Success Essay

Analysis and Evaluation of Tridents Success - Essay Example Their tag line â€Å"completing the package† also tells their aim and main purpose which is to provide marketing to a company in a unique way. Tridents have captured their market in exotic way which has also helped them to expand their value and placement in market. Trident as a company has main focus on the packaging and graphic management of the consumers brand. It has kept their market very focused and simple. In other words it deals and targets all the companies and their products which need packaging. The main reason for their success is also because of the unique nature of their company, and the service which they provide. There are many other companies which might offer such packaging or graphic management but not under one roof with such high standards. Secondly the level of quality they have maintained in their work is the main reason for their success and well-known name in market. So the market of Trident Company is very vast as they target and invites all the compa nies for designing of their graphic management and products for their good packaging. TRIDENTS HISTORY Trident was established in 1993 by Dave Keel and Bob Caroll. They both were working in company Harlans, in directors bored. Harlans is a large successful printing house company in Hull. Harlans was a successful company which was able to offer an extensive scope of printing capacity to its customers. But when its success started to fade due to the down fall of Harlans culture, the two current owners of Trident - Dave and Bob decided to initiate and start their own new business. As they were aware of business before because of the experience and vision in Harlans Company, they kept in mind to avoid and overcome all the issues which they have faced or have seen in Harlans. The foundation of Trident consisted of just 5 staff members in 1993 and their main focus was to offer and manage consistency in design, colors and graphics for all the global brands. The business whose bricks were b uilt on trust in just one room; their staff was able to come and leave whenever they wanted to but the only agenda they had was to complete their given work on the very day. In start they had no structure but just few staff members who worked over this motive that don’t put down any of the colleague or customer; always do something to help them and do something to impress them. And till today this is tridents slogan to swear on. After eleven months of their hard work and consistency, Trident was bought by Sonoco. Sonoco is global packaging organization with over 300 manufacturing locations in almost 30 countries. (Sonoco, 2011) Sonoco provided help to Trident to grow and develop. With increasing employee numbers of company, the structure gradually kept changing. Manager and Supervisor titles were introduced and appointed to each team which managed different customers’ brands. As Trident evolved in both structure and technology; they were able to expand and become a glo bal company. (Trident, 2011) It now employs more than 250 people in their Hull site branch. Now Trident has opened five sites. Their second branch is in UK. And two branches in Asia and one in USA. Their customers’ portfolio incorporates some of the well-known brands like P&G, Body Shop, SC Johnson, Reckitt Benckiser and Phillips, etc. SWOT ANALYSIS All the factors in business which influence the actions and operation of the company and which are not under the control of the company are known as

Cultural Essay Example | Topics and Well Written Essays - 750 words

Cultural - Essay Example However, when the culture of an organization collides with the national values of a country, this means that the business faces the threat of being rejected. This paper argues that national culture is significant in international business because it may provide opportunities for growth or threats that may lead to the demise of the organizations. Ethics refer to the set of behaviours that are acceptable in the society. Different nations have different ethical values that influence how organizations conduct their business. For example, in the United States, it is ethical to treat all stakeholders in a business equally (Hall, 2003). Employees are given equal chances as managers to participate in making decisions. This national culture is an opportunity for international businesses; because it enables them to get ideas for development from all sources of information. National culture may also present threats to organizations that invest in countries where there are no clear ethical rules. For example, in the Asian market, there are no strict rules that prohibit individuals from taking bribes from others. This may be harmful to a European or American company that invests in this market; because the companies originate from countries where taking bribe is against the law (Hall, 2003). The companies may incur losses when they employ workers who take bribe and they may not be able to recover. The utilitarian theory argues that the acceptable ethical behaviour is the one that is beneficial to a high percentage of individuals in the country (Hall, 2003). This means that international businesses have to analyze the effects of their actions before implementing them. If the actions are not beneficial to more than half of the society, the organizations should avoid implementing them. National language and communication style also influences the success of international businesses. Hall (2003) argues that there are two main

Is television a boon or a bane Essay Example | Topics and Well Written Essays - 500 words

Is television a boon or a bane - Essay Example The theme of the article revolves around the change our society, attitudes and priorities have undergone along with the percolation of television, internet and media in our lives. Joshua feels that our present space is becoming increasingly "virtual" than "real" like it was in the earlier days. We are no longer "with" ourselves, our loved ones and our surroundings rather, we are more focused and bothered about global issues, politics, entertainment , natural calamities in distant continents and so on . Although it is commendable to be aware of what is happening on our planet, it does not make our neighborhood problems or our loved ones' sorrows any less important. Joshua aptly sums up the scenario in a single statement- "the more we rely on our video window, the less relation there is between where we are and what we know and experience, the less there's a relationship between where we are and who we are". Television has broken down all barriers between men and women, adult and children, ethnic groups and nations. Today, if one does not have enough money to travel to exotic places, the option of clicking the remote and switching to a travel program is always there. Children of all ages are exposed to things that their earlier day's counterparts had not even heard of.

Breast Cancer Lab Report Example | Topics and Well Written Essays - 750 words

Breast Cancer - Lab Report Example Acccording to studies,it is known that glycosylation is more pronounced in the breast cancer cells (Hakomori 1985). The reason for this is because of the increase in tne oligosaccharide structures (Hudis 2007).Such alterations might be identified through lectins which are the carbohydrate-binding proteins   an they have a very high specificity for the saccharides(Brooks and harris 2006).The lectins normally function as   the data mediators in the biological systems.In this case they interact with the glycoproteins glycolipids as well as the oligosaccharides(Nilsson 2007).They also bind specifically to the carbohydrate epitopes(Staffieri et al. 2012).The immunofluorescence method as well as the direct lectins cytochemistry   with the use of the   FITC-labeled lectins enables the visualization of the glycosylation’s impact on the therapies which targets the surface of the cells that bind to theHER2 receptors (Gabius 2009.The results from the histograms above (fig 1), ind icates the reason why the glycosylation’s intensity is higher in the sixth cell line when compared to that of the fifth cell line because of the different blocking agents used. In summary, further study needs to be done to clearly understand why there was a difference in the intensity of this two cell lines. It could be due to the above three mentioned reasons. Unfortunately, this study could not ascertain this.The reasons that could have resulted to the difference in the intesity could be due; firstly,the BSA could be a better blocking agent.

Juvantus football FC Essay Example | Topics and Well Written Essays - 750 words

Juvantus football FC - Essay Example This paper will shed light upon the achievements of Juventus football club. 1 November 1897 was when Juventus football club was founded, they play their home matches at the newly built Juventus stadium, they used to play their home matches at the Delle Alpi stadium earlier but they have recently built a better stadium. Juventus won the European cup twice, the first time they won it was back in the 1984-1985 season, they won it for the second time in the 1995-1996 season. They have been the kings of Italy 27 times which means they have won the Serie A 27 times, they have won the Copa Italia on 9 different occasions. They have won the UEFA Cup once in the 1983-1984 season. They have won the UEFA Super cup twice, the first time was in the year 1984 and the second time was in the year 1996. Alessandro Del Pierro is an Italian Legend just like Paolo Maldini, Del Pierro currently plays for Juventus football club and holds several impressive records to his name. Del Pierro made his 646th appearance in 2010 and it was also a record for an Italian player, he has gone on to make many more appearances since then. Del Pierro is the current captain of Juventus football club. Zinedine Zidane is a legend who hung up his boots after the 2006 FIFA World Cup, Zidane played for Juventus football club. He made 151 appearances for the club and scored an impressive 24 goals for the Italian club. He was sold to Real Madrid football club for a record fee back then. Zidane won the World Cup with France in 1998 and came close to winning it again in 2006 but could not win it because France was beaten by Italy in the final and Zidane was sent off in the final. Gianluigi Buffon is the current keeper of Juventus, the keeper is a very sought-after player. Many top clubs across Europe want to sign the keeper but his high tag becomes a problem time and again for them. He has been playing very

Piper Aircraft Co v Reyno Essay Example for Free

Piper Aircraft Co v Reyno Essay Piper Aztec, co-manufactured by American petitioners, crashed in Scotland in July 1976, killing all on board. The plane was under Scottish air traffic control, registered in Great Britain, owned/maintained by Air Navigation and Trading Co. Ltd. , and operated by McDonald Aviation Ltd. , a Scottish air taxi service. California probate court appointed Gaynell Reyno in July 1977. Procedural Facts:Â  Reyno filed a case against the petitioners, claming negligence and strict liability in the Superior Court of California, while explaining that the rules and law in California were more positive than those in Scotland. The case was removed to the US District Court for the Central District of California, before it was transferred in December 1977 to the US District Court for the Middle District of Pennsylvania, where petitioners filed a motion to dismiss on the ground of forum non conveniens. After finding an alternative forum in Scotland, the District Court granted the motion and dismissed the complaint in October 1979. However, the United States Court of Appeals for the Third Circuit reversed the District Court’s decision on the grounds that dismissal is automatically barred when the law of an alternative forum is less favorable for the plaintiff than the law of the forum that has been chosen by the plaintiff.

Humanistic Theory According To Abraham Maslow Education Essay

Humanistic Theory According To Abraham Maslow Education Essay This is the psychological perspective popularized by Carl Rogers and Abraham Maslow that emphasizes the human capacity for choice and growth. The overriding assumption is that humans have free will and are not simply fated to behave in specific ways or are zombies blindly reacting to their environment. The humanists stated that the subject matter or psychology is the human subjective experience of the world how human experience things, why they experience things, etc. Humanistic psychologists look at human behavior not only through the eyes of the observer, but through the eyes of the person doing the behaving. Humanistic psychologists believe that an individuals behavior is connected to his inner feelings and self-image. Unlike the behaviorists, humanistic psychologists believe that humans are not solely the product of their environment. Rather humanistic psychologists study human meanings, understandings, and experiences involved in growing, teaching and learning. They emphasize characteristics that are shared by all human beings such as love, grief, caring and self worth. Humanistic psychologists study how people are influenced by their self-perceptions and the person meanings attached to their experiences. Humanistic psychologists are not primarily concerned with instinctual drives, responses to external stimuli, or past experiences. Rather, they consider conscious choices, responses to internal needs, and current circumstances to be important in shaping human behavior. Humanistic theory is based upon the idea that everyone has the potential to make a contribution to society and be a good and likeable person if their needs are fulfilled. Abraham Maslow and Carl Rogers led the humanistic theory movement and it was Maslow who developed the pyramid of needs. Maslow believed that fulfilling the needs in the correct order would allow individuals to become self actualised, fully able persons. So only after the basic physiological needs such as food, shelter, warmth are met can individuals move on to the next stages; the need to feel secure, to be loved and accepted etc. Maslow developed his theory not by studying mentally ill patients, which is where much psychological knowledge had derived from up to that point, but by studying healthy, productive, creative individuals lives and careers. He concluded that there were common characteristics which were shared by successful individuals including self acceptance, openness and respect for other individuals. Carl Rogers felt that, in addition to Maslows hierarchical needs, in order for a person to develop fully that they needed to be in an environment which would provide them with genuineness, acceptance and empathy and that without such a nourishing environment healthy personalities and relationships would be unable to flourish. Humanistic theory is basically about the development of the individual. It was very popular in the 1970s but seems to be slightly out of favour today as Western nations have generally moved slightly towards the political right and there is more emphasis on conforming and contributing to, a slightly more conservative society. Of course, whilst humanistic theory does have a very strong focus on the individual, it is based upon the belief that well developed, successful individuals are best placed to make a positive contribution to society. Humanistic theory suggests that the achievement of happiness is frequently dependent upon achieving, or giving yourself the licence to, investigate and pursue your own deepest interests and desires. Humanistic Theory according to Abraham Maslow Abraham Maslow has been considered the Father of Humanistic Psychology. Maslows theory is based on the notion that experience is the primary phenomenon in the study of human learning and behavior. He placed emphasis on choice, creativity, values, self-realization, all distinctively human qualities, and believed that meaningfulness and subjectivity were more important than objectivity. For Maslow, development of human potential, dignity and worth are ultimate concerns. Maslow rejected behaviorist views and Freuds theories on the basis of their reductionistic approaches. He felt Freuds view of human nature was negative, and he valued goodness, nobility and reason. Also, Freud concentrated on the mentally ill, and Maslow was interested in healthy human psychology. Maslow and his colleagues came to refer to their movement as third force psychology, the first two being psychoanalysis and behaviorism. The third force is based on philosophies of existentialism and humanism. He is famous for proposing that human motivation is based on a hierarchy of needs. The lowest level of needs are physiological and survival needs such as hunger and thirst. Further levels include belonging and love, self-esteem, and self-actualization. From Maslows perspective, the drive to learn is intrinsic. The purpose of learning is to bring about self-actualization, and the goals of educators should include this process. Learning contributes to psychological health. Maslow proposed other goals of learning, including discovery of ones vocation or destiny; knowledge of values; realization of life as precious, acquisition of peak experiences, sense of accomplishment, satisfaction of psychological needs, awareness of beauty and wonder in life, impulse control, developing choice, and grappling with the critical existential problems of life. Maslows theory of learning highlighted the differences between experiential knowledge and spectator knowledge. He regarded spectator, or scientific, knowledge to be inferior to experiential. Properties of experiential learning include: immersion in the experience without awareness of the flow of time momentarily not being self-conscious transcending time, place, history, and society by being beyond and unaffected by them merging with that which is being experienced being innocently receptive, as a child, uncritical suspending temporarily evaluation of the experience in terms of its importance or unimportance lack of inhibition, subsiding of selfishness, fear, defensiveness experience unfolds naturally without striving or effort suspending criticism, validation, and evaluation of the experience trusting experience by passively letting it happen; letting go of preconceived notions disengaging from logical, analytical, and rational activities Maslows Hierarchy of Needs Physiological Needs They consist of needs for oxygen, food, water, and a relatively constant body temperature. They are the strongest needs because if a person were deprived of all needs, the physiological ones would come first in the persons search for satisfaction. We need these for basic survival. Maslows theory said that you need to satisfy first the basic needs like Physiological needs and Safety needs, to get motivation to truly attain the higher-level needs like social needs and esteem. Safety Needs When all physiological needs are satisfied and no longer dominating our thoughts and behaviors, we progress to safety needs. A persons attention turns to safety and security for himself/ herself to be free from the threat of physical and emotional harm. Such needs might be fulfilled by: Living in a safe area Medical insurance Job security Financial reserves These include the need for security. We often have little awareness of these, except in times of emergency disorganization in social structure (war time, terrorist acts, domestic violence, natural disasters). Maslows hierarchy said that, if a person feels that he or she is in harms way, higher needs would not be attained that quickly. Belongingness Love needs When a person has attained the lower level like Physiological and Safety needs, higher level needs become important, the first of which are social needs. Social needs are those related to interaction with other people like: Need for friends Need for belonging Need to give and receive love When safety and physiological needs are met, we desire, to be loved by others and to belong. Maslow states that people seek to overcome feelings of loneliness alienation. This involves both giving receiving love, affection the sense of belonging (family, friends, social groups). Esteem Needs After the first 3 classes of needs are met, the needs for esteem can become dominant. These involve needs for both self-esteem for the esteem a person gets from others. Esteem needs may be classified as internal or external. Self respect and achievement are some examples of Internal esteem needs. Social status and recognition are some examples of External esteem needs. Some esteem needs are: Self-respect Achievement Attention Recognition Reputation Humans have a need for a stable, firmly based, high level of self-respect, respect from others. When these needs are satisfied, the person feels self-confident valuable as a person in the world. When these needs are frustrated, the person feels inferior, weak, helpless worthless. Need for Self-Actualization When all of the foregoing needs are satisfied, then only then are the needs for self-actualization activated. The last necessity is the Self Actualization or Fulfillment Needs. This includes purposed, personal growth, and the full realization of ones potentials. This is the point where people start becoming fully functional, acting purely on their own volition, and having a healthy personality. Maslow describes self-actualization as a persons need to be do that which the person was born to do. A musician must make music, an artist must paint, and a poet must write. These needs make themselves felt in signs of restlessness (person feels edgy, tense, lacking something, restless.) The person must be true to his or her own nature, be what you are meant to be. Maslow believed that very few people reach the state of self-actualization. Although we all have the need to move toward the goal of reaching our full potential, other needs may get in the way. Misconceptions about Maslows Hierarchy of Needs Maslow himself agreed that his 5-level need hierarchy oversimplifies the relationship between needs behavior. The order of needs makes sense for most of us, though there may be some notable exceptions (e.g., some people need to satisfy their needs for self-esteem respect before they can enter a love relationship). We may so desire fulfilling a need that we sacrifice others below it. For example, a person with a passion for acting might sacrifice his or her hunger, which is one of physiological needs, to pursue a career in acting even though the payment is barely enough and struggling to live while trying to make a name for themselves in the business. Maslow was interested in studying people who are psychologically healthy. These were people who had become self-actualized. He interviewed these people to see how they were able to satisfy all of the needs on the hierarchy. He conducted what he called a holistic analysis in which he sought general impressions from his efforts to understand these people in depth. What are Self-Actualized People Like? They tend to accept themselves for what they are. They freely admit their weaknesses, but do make attempts to improve. They dont worry excessively over the mistakes they have made, but instead focus on improving. They respect feel good about themselves. However, this self love is healthy not narcissistic. They are less restricted by cultural norms than the average person. They feel free to express their desires, even if contrary to the popular view. These people have frequent peak experiences, in which time place are transcended, anxieties are lost, a unity of self with the universe is obtained (birth of a child, marriage, deciding to go to school). Humanistic Theory according to Carl Rogers Carl Rogers was a central figure in the humanistic movement of personality psychology. He lived from 1902 till 1987. In the span of his life, he was an instrumental figure in the understanding of the individual as a central point of the study of human potential. He believed that within each individual lies an innate desire and motivation to learn in order to progress to a higher level of achievement and self-development. Both Abraham Maslow and Carl Rogers work became popularly known in the mid-1980s as the human potential movement. This categorization of their work became the ground where psychologists used their conceptual framework to study the impact on ones personality as well as in the field of education, among others. One of his famous quotes epitomized his conceptual framework, The only person who is educated is the one who has learned how to learn and change. This quotation reflected his theoretical conception that people must be able to create a learning curve that will enable them to change towards a new chapter in their self-development. According to Rogers (1951), people can be tuned to learn to unlock themselves from an environment that constricts their potential because of preconceived notions of how they should be. Rogers believed that people who are restricted by their perception of the environment in which they exist in have a debilitating effect on how they may view their potential. However, if an individual is able to overcome the faulty perception(s) of the environment, and learn to acknowledge the potential to grow, then the individual may initiate steps as well as processes towards this end. Rogers strongly advocated that a growing individual is on where he or she is aware of a progress of ongoing internal change, and an acceptance of oneself. Rogers further emphasized that individuals will inevitably experience positive development if they are exposed to supportive environmental condition. By his understanding of supportive environmental condition, Rogers believed that social factors contribute to positive development. Rogers (1982), quoted by Pfaffenberger. A, 2007, p 508, emphatically stated that in his opinion, all humans will display compassion and cooperation if they are provided with the appropriate environmental supports. Therefore, Rogers was of the view that learning in a supportive environmental condition was crucial to the development of oneself. In a much later publication, Rogers (1982) also placed emphasis on growth-enhancing relationships that facilitate inner awareness and congruence which allowed motivation of effort towards a certain objective. Rogers postulated that relationships that provide for an awareness of oneself in differing situations can lead to personal growth. For example, if a child learns that he or she is nurtured in a caring family and with acceptance (relationship factor), he or she is more adapted to see situational variables (such as studies, or skill based acquisition) as motivation towards achieving objectives. However, it is notable that this presumption of Rogers may be faulty because it is argued that situational variables can also work to the detriment of the individual. In contrast, Abraham Maslow (1968) explicitly acknowledged that difficult circumstances can also be growth-enhancing. Much research had been conducted to investigate how growth-enhancing relationships and situational variables may trigger different affect. One of the more definitive studies was conducted by L. King (2001), (quoted by Pfaffenberger. A, 2007, p 510). In this study, King investigated the influence of challenging and limiting life events on personality development as measured by Loevingers (1976) SCT Sentence Completion Test. The study concluded that cognitive abilities and personality structures interact with life circumstances, and that the nature of this interaction is relevant to whether growth occurs (p, 511). This study also supports Rollo Mays (1958) theory of existential therapy, where clients are taught to constructively work with their limitations and to create freedom so that they can choose values, meanings, and their levels of commitment. Theoretical orientations of Rogers humanistic concept: The humanistic orientation of Rogers theory can be essentially encapsulated using two (2) theories. The two (2) theories are the person-centred personality theory and the self-determination theory. Person-centred theory For almost fifty (50) years since his earlier publication of A Theory of Therapy, Personality and Interpersonal Relationships, developed under the Client-centred Framework, Rogers (1959), the person-centred movement and client-centred approach towards counselling and psycho-therapy are also generalized to other fields of knowledge. The crux of the person-centred personality theory is the assumption that human beings have an inherent tendency towards growth, development, and optimal functioning. According to Rogers (1959), quoted by Patterson and Joseph, 2007, p 120, the person-centred approach offers a dynamic, process-focused account of personality development and functioning,à ¢Ã¢â€š ¬Ã‚ ¦ What this means is that, every human is born with an innate motivational drive, known as the actualizing tendency. Actualizing tendency is defined by Rogers (1959) as, the inherent tendency of the organism to develop all of its capacities in ways which serve to maintain or enhance the organismà ¢Ã¢â€š ¬Ã‚ ¦development towards autonomy and away from heteronomy, or control by external forces. (p 196) (Quoted by Patterson and Joseph, 2007, p 120) Every individual possesses some capacity that allows him or her to realize the inherent potential within. One of the key implications of Rogers actualizing tendency lies in how individuals undertake to bring out the potential. According to Rogers, the impact of the environmental conditions is a determining factor. Under favourable social-environmental conditions, Rogers proposed that the individuals self-concept actualizes in accordance with his or her organismic valuing process (OVP). The OVP refers to the evaluation of experiences in a manner consistent with ones intrinsic needs: Rogers summed it by declaring that, the human infant is seen as having an inherent motivational system and a regulatory system (the valuing process) which by its feedback keeps the organism on the beam of satisfying his motivational needs. (Rogers, 1959, p 222). Even from young, every individual is keen to fulfil some of his or her intrinsic needs; those that are not dependent on externalities or due to any prior learning. An example is how children recognize the importance of exploration whilst learning and/or playing. In the process, children discover more about themselves, about the environment, about others and about life in general. As children learn to correlate these experiences into their organization of self-concept, they begin to instil a sense of their OVP learning to evaluate the experiences based on their intrinsic needs. The concept of OVP is important to the central theme of Rogers theoretical framework. Important to Rogers understanding is his (1957) terminology of a fully functioning person an ideal of autonomous psychological functioning that occurs when self-actualization is organismically congruent. This concept is similar to Maslow (1970) and presupposes that individuals must firstly satisfy their most fundamental needs. In his later works, Rogers (1963 and 1964) proposed that the attitudes and behaviours of more fully functioning individuals are consistent with certain internally generated value directions. The value directions include moving toward increasingly socialized goals, where sensitivity to others and acceptance of others is positively valued and where deep relationships are positively valued, and moving in the direction of greater openness to experience, where the person comes to value an openness to all of his or her inner and outer experience ( Rogers, 1964, p 166). Rogers acknowledged that conditions or the social-environmental factors are not always ideal for the emergence of a fully functioning person. Situations like this give rise to a state of incongruence. There is a state of tension and internal confusion. When an unfavourable social environment is present, the actualizing tendency is thwarted, Rogers (1959). The actualizing tendency is compromised by the conditions of worth. Conditions of worth are conceptualized as the values that are introjected by the individual from his or her social interactions and that stem from the developing infants need for positive regard from significant others in his or her social environment. In this respect, if an infant receives positive regard that is conditional, then he or she learns to evaluate experiences according to whether or not they satisfy the externally imposed conditions. As the child develops, the conditions of worth are introjected, meaning that they act as an internalized social order and replacing organismic valuing as the principle governing the individuals attitudes and behaviour. Self-Determination Theory This is a contemporary organismic theory formulated by Deci, E.L and Ryan, R. M, (1985, 1991, 2000) that focused on motivation and personality functioning that emphasizes the central rule of the individuals inner resources for personality development and behavioural self-regulation. This theory is similar to the person-centred theory in that self-determination theory views the individual as an active growth-oriented organism, attempting to actualize his or her potentialities within the environment in which he or she functions. A summary of the self-determination theory carries the following elements: Human beings are inherently proactive; have potential to act on and master both the inner forces and the external, Human beings, as self-organizing systems, have an inherent tendency toward growth, development, and integrated functioning, For people to actualize their inherent nature and potentials, people require nutrients from the social environment. Adapted from Deci and Vansteenkiste, 2004, pp 23-24, (quoted by Patterson and Joseph, 2007, p 124) In self-determination theory, one of the major sources of motivation and/or OVP is the recognition whether the behaviour is intrinsically or extrinsically motivated. Intrinsic motivation/regulation is equivalent to acting in accordance with OVP. At the same time, there are three (3) subcategories of extrinsic motivation that may account for extrinsic regulations. Perceived locus of causality/ Locus of evaluation describe the individuals perception as to whether the motivation is located internally or externally = person-centred construct of locus of evaluation (Rogers, 1959), Basic needs/ Necessary and Sufficient conditions need for competence, relatedness, and autonomy; essential for facilitating psychological growth and integration, social development, and personal well-being. Competence refers to our need to control outcomes, and to be efficacious in our environment, autonomy refers to the individuals attempts to be a self-determining agent of his or her own attitudes and behaviour, while relatedness describes the urge to be in relationship with others, caring for others, and being cared for by others. Self-determination theory hypothesized that, for the individual to experience an ongoing sense of integrity and well-being, each of these three basic needs must be met throughout the life-span. This hypothesis supports the contention that certain, social-environmental conditions nurture self-regulation based on organismic valuing and lead to a process of growth and change in the direction of healthy functioning and psychological well-being. Contingent Self-Esteem/Conditional Self-Regard refers to the influence of people viewed as significant others (Deci Ryan, 1995; Ryan Brown, 2003). This is similar to the person-centred view of conditional self-regard. There exists a great amount of similarities between the person-centred and the self-determination theory. Both theories postulate that the path to psychological well-being involves following an innate guidance mechanism. This understanding is important to the field of learning because each individual has a different subset of characteristics that may promote and/or hinder learning. In this respect, knowing what triggers effective learning, providing conducive environment, taking into account an individuals OVP, social factors, as well as structuring the curriculum are necessary to enhance the optimal level of learning. Humanistic theory proposed understanding humans as a state of being, a dynamic and ever-changing situation where each individual is seen as always striving to fulfil the potential within. APPLICATION IN EDUCATION In the field of education, humanistic theory grants educators important conceptual understanding about the role of learners. From Maslow and Rogers, educators have a better insight into the elements of learners style and dimensions of absorption of knowledge and utilization of skills and abilities. In his paper, Humanistic Self-Instruction, the author, R. Craig Hogan (1978) suggested that instructors/educators should demonstrate their appreciation and value of the individual learners by viewing them as objects that have unique and specific needs. The negative implications of treating the learners as empty jars or blank slates is that many instructors/educators feel that learners are passive receivers only; filling the learners as the instructors/educators wish. This negative implications are serious to warrant attention as instructors/educators may force learners to be receptive and have no obligation whatsoever to consider his or her individuality and autonomy in learning. According to Chris Argyris, in his book, Intervention Theory and Method: A Behavioural Science View, 1970, pp 15-16, we see them (learners) and they see themselves as autonomous, responsible individuals committed to the direction the intervention is taking, making free choices based on sufficient valid information about the means and ends. It is a common error that most instructors/educators as well as educational institutions assume that learners need to be instructed as to their learning. This assumption works on the premise that effective learning must follow certain syllabus, instructional method(s) and assessment grading. The education system in most countries is mostly rigid; built along the tried and tested formula of the existing structure of instructed teaching. In cases such as these, the classroom may contain students of varying levels of interest, self-management skill, independence versus dependent minded, industrious versus sluggard and bright as well as lesser bright ones. The methodology of teaching would be uniform across all All are fed the same the same fare at the same rate in the same way. The classroom atmosphere suppresses individuality, autonomy, and freedom by stifling students initiative to manage their own learning at every level of responsibility. Self-directed learning is minimized (Hogan, 1978, pp 262-263) Combination of group contingencies and cooperative learning in adopting humanistic principles The conceptual understanding of group contingencies is that it is primarily derived from behavioural learning theory (Bandura, 1969). The theory behind group contingencies is that a group is rewarded if it collectively meets some standard; and the members of the group apply social sanctions to one another to encourage group members to do what is necessary to ensure that the group will be successful (Slavin 1987). Group contingencies are also workable if the reward/sanction is used in tangent to the efforts of individual member of the group. This creates a situation where each individual makes him or herself liable and responsible for the success of the group. In this, the humanist tendencies are activated in each of the individual. Cooperative learning refers to a set of instructional methods in which students are encouraged or required to work together on academic tasks. Cooperative learning methods may be as simple as having students sit together to discuss or help one another with classroom tasks. Rewards may be offered; as in group contingencies but are not essential (Slavin, 1987, p 31). An aspect of cooperative learning that is vital is the element of peer interaction. The quality of the peer interaction determines the extent of the learning and the success of the completion of tasks. The effectiveness of cooperative learning is best seen in two (2) studies (Hulten DeVries, 1976; Slavin, 1980) which found that providing recognition to student teams based on the sum of their individual learning increased student achievement even if students were not permitted to interact in class. In the same vein, a German study, (Huber, Bogatzki, Winter, 1982) found that providing students an opportunity to study together did not increase their achievement, but adding group rewards based on individual learning did lead to enhanced achievement. (Slavin, 1987, p 33) Therefore, the researches listed above clearly supports the position that cooperative reward structures, or group contingencies, based on individual learning of group members are necessary for the success of these methods in improving student achievement. Peer interaction is also found to be important to the success of cooperative strategies. [Webb, (1985), Peterson Janicki, (1979)] Students are motivated to engage in elaborated, cognitively involving explanations and discussions if the learning of their group mates is made important by the provision of group rewards based on individual learning performances (Slavin, 1983). One of the important findings of Slavins study has found positive effects of cooperative learning non race relations, attitudes, self-esteem and other non-academic outcomes (1983). Humanistic understanding of education is not specifically confined to the individual per se but rather emphasizes on how learners/students are able to gain the right concept of themselves and pursue towards growth. In this, cooperative learning has a major role if the outcomes point to similar outcomes. Humanistic theory and learning in Adult Education Humanistic application is most seen in adult learning. For most adults, the adage of more is caught than taught is true. According to a paper presentation by Jackson, Sanetta. George, Cooks, Alyce; Hackney, Darwyn; Stevens, Claude; and Zumwait, Dave, (2002), this adage refers to the informal and incidental learning that takes place on a daily basis and in most situations. In these situations, the learning revolves around human relationships. It is common knowledge that the psychological learning environment of adults and non-adults are significantly different. By virtue of adults ability to make decisions regarding their personal growth and development; especially in learning, humanistic theory provides for a deeper insight into understanding the psychological learning environment of adults. The psychological learning environment is defined as creating a climate in which both learners and teachers are able to engage in genuine exchange. (Jackson, et.al) For teachers, this means that learners need to feel a sense of welcome and at ease, attending to the fears and doubts that adult